Digital Marketing Specialist Job at TESO LIFE, New York, NY

  • TESO LIFE
  • New York, NY

Job Description

About TESO Group Founded in 2017 in New York, TESO Group is an Asian-inspired lifestyle retail company bringing premium Asian products and culture to the U.S. market. With brands including TESO LIFE, TESO X, and TESO Mini, we offer a curated mix of beauty, snacks, home goods, and trendy collectibles—delivering quality, value, and a unique shopping experience. Job Overview Teso Life is looking for a passionate and creative Digital Marketing Specialist to join our marketing team. To support brand growth and the success of marketing campaigns, under the guidance of the Marketing Manager and the group's digital strategy, carry out the execution of digital marketing campaigns, content management across social platforms, paid advertising operations, and cross-functional project coordination. Duties Campaign Management – Plan and execute multi-channel digital marketing campaigns to drive brand visibility. Content & Community – Create social media content and manage audience engagement across platforms. Paid Advertising – Manage and optimize paid campaigns on platforms such as Meta, TikTok, and Google Ads. Analytics & Research – Monitor campaign performance and analyze market trends for insights. Project Coordination – Coordinate marketing initiatives with internal teams to support business goals. Work & Cost Management – Execute assigned work plans and assist in monitoring operational costs. Team & Asset Support – Participate in team development and manage digital assets and campaign documentation. Qualifications Bachelor's degree in Marketing, Digital Media, or Communications; certifications in Google Ads or Meta Blueprint preferred. 2+ years of experience in digital marketing or social media; proven record in managing paid ad budgets. Proficiency in Meta Ads Manager, Google Ads, and SEO principles; skilled in copy-writing and digital analytics. Highly organized with a creative mindset; strong analytical skills and a proactive approach to community engagement. 401(k) 401(k) matching Health insurance Paid Annual leave and sick leave Compensation $27 Per hour + Quarterly Performance Bonus #J-18808-Ljbffr

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